Your website represents you 24/7. When you're not available to tell prospects about your business, your website is. How your website is perceived directly impacts how your business will be perceived. If your website doesn't present a professional image, differentiate your business, or make a compelling argument for your value-add, your business will loose revenue opportunities.
Beyond having a professional looking, engaging, and informative website, your website needs to maximize its reach into your market. Search engine optimization (SEO), social media advertising, call to action campaigns, email blasts, and other supporting activities are vital to leveraging your website as an asset and maximizing its potential for your business. A well-designed website that utilizes these tools should yield a significant return on investment (ROI) for your business.
The key to developing a website that will exceed your business goals is to understand your business. Any web design firm, marketing agency, etc. can make a website. Even kids in grade school can make websites. However, there is a difference between merely having a "web presence" and using the web to propel your business to new levels of success. The heart of your website lies beyond the graphics, fancy layout, clean content, content management system, and all of the other "stuff" that makes up your website. CF Foundry works with clients to understand their business, their target market, their strengths, their weaknesses, and their competition. Our website development process is a holistic approach that focuses on selling your value-add message and the essence of why people should do business with you.
For clients that have eCommerce requirements, we offer shopping cart and other payment processing solutions that offer: