You can have the best looking website in the world, but if no one sees it, it is all for not. Structuring your website so that it will be seen and indexed correctly by search engines is a key component to the organic (non advertising driven) traffic to your website. Although the goal is pretty straightforward, the implementation is far from it.
There is an endless supply of companies that provide search engine optimization (SEO) services. Some of these companies even specialize for financial services SEO, e-commerce SEO, etc. The reality is that SEO should be part of a larger search engine marketing (SEM) process (see the "How It Works" panel to the right) that keeps the focus on your business and people that will visit your site - not the search engines that visit your site.
One of CF Foundry's core differentiators is that CF Foundry implements SEM as a balanced focus between search engines and the people that view your site. Optimizing your site for search engines is great, but search engines don't buy anything from you. As important as it is to get people directed to your site by search engines, your site has to capture and engage that audience. If you're selling something (and most sites are, even if they're not an e-commerce site), your site needs to resonate with the audience and motivate them to complete that sale. It needs to speak to them in a language that they understand. All too often search engines become the sole focus in SEM, to the determent of the site's value to it's visitors.
Search Engine Marketing is part of an overall effort to add value to your site by utilizing your website to meet and exceed your business goals. To achieve viable results that maximize your ROI, SEO/SEM must be part of an overall strategy for your website that integrates other key components, such as advertising.
CF Foundry's SEM efforts incorporate on-page and off-page optimizations and efforts to drive as much traffic to your website and achieve the highest conversion rates possible.