SEO vs. SEM: Understanding Common Miconceptions
by CF Foundry
SEO and SEM are two completely different concepts. Since both terms are used so interchangeably, most people think they are the same thing. Most, if not all, small business owners know a little something about SEO. Search Engine Optimization (SEO) is about improving your website's ranking among other websites based on the same topic. On the other hand, Search Engine Marketing (SEM) is based upon SEO and paid advertisements.
Why Search Engine Optimization (SEO)?
SEO is used for any website out on the internet today. SEO, in laymen’s terms, is a collection of strategies used to improve a website's rating among others of the same topic.
Web surfers will go through page after page of internet results on a topic. The same is not true for most people who want a quick and easy solution. They will most likely click on one of the first few results that appear on a search engine. Therefore, internet ranking of a site is indispensable for directing traffic towards it.
Web designers, like CF Foundry, employ certain tactics to ensure website ranking is at the top of search engine results:
- Using keywords so search engines will populate the site more often
- Enabling social media links such as Facebook and Twitter
- Making use of user experience on sites so it is easier to access
Why do I need SEM?
Small business owners know about SEO and will do anything to have good SEO. What they forget is that SEM is just as important as SEO is. SEM is the driving factor of any website.
SEM is a larger category than SEO and is comprised of various options to a website's search engine ranking. One such option many small business owners employ is paid Ads. SEM is all about getting traffic to a site through online advertisements in search results. The best way to do so is through an SEM campaign or PPC (Pay Per Click). PPC results are always displayed on top of the page and get the most exposure. Any ads in an effective SEM campaign you pay per how many clicks your ad gets. In turn, more people will go to your site since it is automatically placed at the top.